HMMMM. That's what I'm still thinking about the PFI conference on Making Sense of Meat Marketing.
The conference as a whole was pretty good. But, it was more of a "big picture" day. And I need the DETAILS! The Devil IS in the Details; & he's giving me fits!!!
There were a couple of big points that were helpful to reinforce in my mind.
1- You are not selling "meat". If they want just meat, they can go to Wal-Mart.
I need to remember that we are selling 60% "Story" and 40% Meat. We are in the people business, not the Meat buisness when I am marketing. This means that I have to take off my production hat sometimes & put on my salesman's hat.
2 - SELL HALVES & QUARTERS!!! It was reiterated over and over (in a great way) that this will be your most profitable, and easiest sale.
Sooooooo, the question now is how to pursue the DETAILS.
And, I haven't mentioned that we have recieved the EQUIP grant for a indoor finishing facility.
We have decided to go ahead and build this barn. We WILL make some major modifications to the conventional methods of using this barn. But I do believe that this barn will allow us to make our animals much more comfortable in a GREAT variety of conditions.
I'm still working on several things that I will share in the days to come. Most importantly is to write a great but yet concise "story" of our Ranch and vision for our cattle. In addition, we will work on our goals for the new Ranch & our game plan.
I'll probably share most of these and ask for tons of imput.
As always, thanks for reading and supporting me.
OH, almost totally forgot, a couple of beef have their final appointment this week, so I'll be calling everyone to finalize any cutting instructions.
Stay cool in this heat!!!
BGF NEWS - February, 2025 - VOL. 54, NO. 5
8 months ago
Here is a great picture of Squeak & Chilli riding the 4-wheeler. (no they didn't go anywhere, but Chilli REALLY wanted to go move some cows, so he hopped on)
Squeak was NOT into the haircut. We had to pull out the binki to hold him a little bit still. Look at the hairdresser's face. He was giving her FITS!

